Facebook & Instagram Ads for Ecommerce: Complete Beginner to Advanced Course

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The only in depth course and best ads course in the region that you will need to learn how to run Facebook and Instagram Ads from A to Z for Ecommerce (Products/Services). Applicable for different types of businesses.

Course Instructor

Jad El Dana

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Enrollment in this course closed on 09/16/2022.

Course Introduction

Welcome to Your Dashboard

What are Facebook Ads? (Facebook & Instagram)

What are Facebook Ads and Why Should You Use Them?

How does the Facebook Ads Auction Work?

Quiz

Starting with Facebook Business Manager

Boost button vs ads manager

Getting Started with Ads Manager

Ads Manager Structure & Objectives Overview

Full Campaign Demo Example

Quiz

Different Types of Ads Campaigns:

Overview: Theory VS Practical Advice

Reach

Traffic

Engagement

Video Views

Lead Generation

Messages

Quiz

Traffic Strategy: Instagram Followers Growth

Your Feedback & Questions

Facebook Pixel Setup

What is the Facebook Pixel?

Pixel Setup

Events Tracking Setup

Quiz

IOS14 Conversion Tracking

IOS14 Overview

Domain Verification

Aggregated Events

Conversion Objective

Audience Objective Segmentation

Campaign Setup

New Layout

Quiz

Digital Marketing Metrics (CPM, CTR..)

Metrics Abbreviation & Explanation

Table Customization

Quiz

Ad Creatives Production

Creative Production Options

User Generated Content

Canva

Professional Production

Creatives Types

Creatives by Placements

Copywriting Best Practices

Writing an ad example

Finding Winning & Competitors’ Ads

Easy Creatives to Start With

Facebook Ads Policies

Quiz

Audiences and Targeting

Best practices (Size, Budget, Interests)

Tips and tricks

Placements

Quiz

Retargeting & Custom Audiences

Retargeting & Marketing Funnel

Custom Audiences Retargeting

Lookalike Audiences

Spy On Competitors’ Targeting

Feedback/Requests

Quiz

Campaign Example Sum Up A-Z

Objective/Targeting/Budget/Placement/Creative

Facebook & Instagram Shops

What are shops?

Quick Tip

Shops Setup

Adding Products to Shop

Important Notes

Automatic Website Syncing

Quiz

Catalogue Ads / Dynamic Ads

What are Catalog Ads?

Product Catalog Retargeting Ads

Product Catalog Discovery Ads

Marketing Key Points

Overall Marketing Strategies (the 4PS)

Winning Product Checklist

Average Order Value (AOV) & CLV

Quizz

Ads Strategies

Creatives Testing Phase

Instagram Followers Growth

Facebook Page Likes

Sales Without Website: 1

Sales Without Website: 2

Instagram Post Likes

Website Purchase Conversion

Specific Small Audience Strategy

Lookalikes Strategy

Carpet Bomb Strategy

Retarget Instagram Followers (New)

The Low Budget Strategy

The “Chad” Targeting

Data Analysis & Optimization

Ads Testing Part 1

Ads Testing Part 2

Ads Table Customization

Live Campaign Analysis (Conversions)

Live Campaign Analysis (Messages & Catalog)

Live Campaign Analysis (UAE)

Spotting and Fixing Problems

Importance of a Website

High CPM = Bad Ad? Ads Costs Variations

Audience Size/Budget/Days Analysis Notes

Your Feedback: What else do you want to know about?

Scaling Results and Sales

ABO VS CBO (Advantage Campaign Budget)

Vertical Scaling

Horizontal Scaling

Quiz

Advanced Google Analytics Tracking

GA Ads UTM Tracking

International Facebook Ads Guidelines

International Ads Style/Language/Budget/Margins..

Quiz

Congratualtions!

Congratulations. Course Completed.

Next Steps: What should you do now?

Own Business / Career Growth

Complete Courses & Affiliate Marketing

Certificate