Facebook & Instagram Ads: Complete Beginner to Advanced Course

The course is now closed for new students registration and might open again soon. Add email below to be notified once open for registration at the discounted price. The only in depth course you will need to learn how to run Facebook and Instagram Ads from A to Z for Ecommerce. Applicable for different types of businesses.

Course Instructor

Jad El Dana

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Enrollment in this course closed on 09/16/2022.

Course Introduction

Welcome to Your Dashboard

What are Facebook Ads? (Facebook & Instagram)

What are Facebook Ads and Why Should You Use Them?

How does the Facebook Ads Auction Work?

Quiz

Starting with Facebook Business Manager

Boost button vs ads manager

Getting Started with Ads Manager

Ads Manager Structure & Objectives Overview

Full Campaign Demo Example

Quiz

Different Types of Ads Campaigns:

Overview: Theory VS Practical Advice

Reach

Traffic

Engagement

Video Views

Lead Generation

Messages

Quiz

Traffic Strategy: Instagram Followers Growth

Your Feedback & Questions

Facebook Pixel Setup

What is the Facebook Pixel?

Pixel Setup

Events Tracking Setup

Quiz

IOS14 Conversion Tracking

IOS14 Overview

Domain Verification

Aggregated Events

Conversion Objective

Audience Objective Segmentation

Campaign Setup

New Layout

Quiz

Digital Marketing Metrics (CPM, CTR..)

Metrics Abbreviation & Explanation

Table Customization

Quiz

Ad Creatives Production

Creative Production Options

User Generated Content

Canva

Professional Production

Creatives Types

Creatives by Placements

Copywriting Best Practices

Writing an ad example

Finding Winning & Competitors’ Ads

Easy Creatives to Start With

Facebook Ads Policies

Quiz

Audiences and Targeting

Best practices (Size, Budget, Interests)

Tips and tricks

Placements

Quiz

Retargeting & Custom Audiences

Retargeting & Marketing Funnel

Custom Audiences Retargeting

Lookalike Audiences

Spy On Competitors’ Targeting

Feedback/Requests

Quiz

Campaign Example Sum Up A-Z

Objective/Targeting/Budget/Placement/Creative

Facebook & Instagram Shops

What are shops?

Quick Tip

Shops Setup

Adding Products to Shop

Important Notes

Automatic Website Syncing

Quiz

Catalogue Ads / Dynamic Ads

What are Catalog Ads?

Product Catalog Retargeting Ads

Product Catalog Discovery Ads

Marketing Key Points

Overall Marketing Strategies (the 4PS)

Winning Product Checklist

Average Order Value (AOV) & CLV

Quizz

Ads Strategies

Facebook Page Growth

Instagram Followers Growth

Purchase Conversion Strategy

Lead Generation Strategy

Specific Small Audience Strategy

Data Analysis & Optimization

Monitoring Ads Results

Ads Testing

Reading Results and Spotting Problems

Lowering CPM and Ads Costs

Quiz

Scaling Results and Sales

Scaling Strategies

ABO VS CBO

Quiz

International Facebook Ads Guidelines

International Ads Best Practices

Quiz

Next Steps

Own Business Growth

Digital Marketing Career Growth

Certificate

Complete Courses

Course Summary: The Basics To Start

Step by Step Course Application