- You must enroll in this course to access course content.
Course Instructor
The only in depth ads course in the region. All you need to learn how to run Facebook & Instagram Ads from A to Z for Ecommerce (Products/Services)
100+ lessons 11+ hours with a certificate of achievement and a live one on one call with Jad to ask your questions (new).
١٠٠ حصة مسجلة أكثر من ١٠ ساعات و إتصال تدريبي شخصي لطرح أسئلتك
Course Language: Arabic (Lebanese dialect). Check the free lesson strategy example in the table below.
اللغة: عربي لبناني واضح مع بعض المصطلحات التقنية بالإنكليزية
Course will open again soon. Get notified with an early bird discount.
- Enrollment in this course closed on February 7, 2024.
What’s in the Course? ماذا تتضمن الدورة؟
Course Syllabus منهج الدورة
Course Introduction
Welcome to Your Dashboard
What are Facebook Ads? (Facebook & Instagram)
What are Facebook Ads and Why Should You Use Them?
How does the Facebook Ads Auction Work?
Quiz
Starting with Facebook Ads Manager
What’s in this Section? (1min)
Boost button vs ads manager
Getting Started with Ads Manager
Ads Manager Structure
Quiz
Different Types of Ads Campaigns
What’s in this Section? (1min)
Overview: Theory VS Practical Advice
Awareness
Traffic
Engagement – Messages
Engagement – Post
Leads
Sales
Quiz
Your Feedback & Questions
The Pixel & Business Manager
What’s in this Section? (1min)
What is the Pixel?
Business Manager & Pixel Setup
Events Tracking Setup
Quiz
IOS14 Conversion Tracking
What’s in this Section? (1min)
IOS14 Overview
Domain Verification
Aggregated Events
Conversion Objective
What’s in this Section? (1min)
Audience Objective Segmentation
Campaign Setup
Quiz
Digital Marketing Metrics (CPM, CTR..)
What’s in this Section? (1min)
Metrics Abbreviation & Explanation
Table Customization
Quiz
Ad Creatives Production
What’s in this Section? (1min)
Creative Production Options
User Generated Content (UGC)
Canva
Professional Production
Ad Level Creatives
What’s in this Section? (1min)
Ads Creatives Types
Creatives by Placements
Copywriting Best Practices
Writing an ad example
Finding Winning & Competitors’ Ads
Easy Creatives to Start With
Meta Ads Policies
Quiz
Audiences and Targeting
What’s in this Section? (1min)
Best practices (Size, Budget, Interests)
Tips and tricks
Placements
Quiz
Retargeting & Custom Audiences
What’s in this Section? (1min)
Retargeting & Marketing Funnel
Custom Audiences Retargeting
Lookalike Audiences
Spy On Competitors’ Targeting
Quiz
Campaign Example Sum Up A-Z
Objective/Targeting/Budget/Placement/Creative
Facebook & Instagram Shops
What’s in this Section? (1min)
What are shops?
Quick Tip
Shops Setup
Adding Products to Shop
Important Notes
Automatic Website Syncing
Quiz
Catalogue Ads / Dynamic Ads
What’s in this Section? (1min)
What are Catalog Ads?
Product Catalog Retargeting Ads
Product Catalog Discovery Ads
Marketing Key Points
What’s in this Section? (1min)
Overall Marketing Strategies (the 4PS)
Winning Product Checklist
Average Order Value (AOV) & CLV
Quizz
Ads Strategies
What’s in this Section? (1min)
Creatives Testing Phase
Instagram Followers Growth
Instagram Followers Growth Advanced Trick (NEW)
Facebook Page Likes
Sales Without Website: 2
Instagram Post Likes
Website Purchase Conversion
Specific Small Audience Strategy
Reach 1 Million People: Broad Offer (NEW)
Lookalikes Strategy
Carpet Bomb Strategy
Target your Instagram Followers (NEW)
The Low Budget Strategy
High Ticket Products/Services (NEW)
The “Chad” Targeting
Data Analysis & Optimization
What’s in this Section? (1min)
Ads Testing Part 1
Ads Testing Part 2
Ads Table Customization
Live Campaign Analysis (Conversions)
Live Campaign Analysis (Messages & Catalog)
Live Campaign Analysis (UAE)
Spotting and Fixing Problems
Importance of a Website
High CPM = Bad Ad? Ads Costs Variations
Audience Size/Budget/Days Analysis Notes
Scaling Results and Sales
What’s in the Section? (1min)
ABO VS CBO (Advantage Campaign Budget)
Vertical Scaling
Horizontal Scaling
Quiz
Advanced Google Analytics Tracking
What’s in this Section? (1min)
GA Ads UTM Tracking
International Facebook Ads Guidelines
International Ads Style/Language/Budget/Margins..
Quiz
Frequently Asked Questions (New Section)
Dark Post VS Existing Post
What do I get charged for?
Naming Campaigns Format
Domain Verification Note
Congratualtions!
Congratulations. Course Completed and Feedback.
Next Steps: What should you do now?
Own Business / Career Growth
Complete Courses & Affiliate Marketing
Certificate
Your Certificate of Achievement
What Students Said:
Frequently asked questions (FAQ)
- Who is this course for? And for which levels?This course is for anyone who wants to learn how to run Facebook and Instagram ads from A to Z, to sell products or services online. It is made for both Beginners and Intermediate levels to take your skills to the Advanced Level. Everything is explained step by step so anyone experienced or not can follow. It gradually explains more advanced concepts.
- Do you offer a money back guarantee?Yes we do. If within 3 days you find that this course is not for you and that you won’t benefit from it, we will offer you a full refund and remove your enrollment.
- Is this course in Arabic or English?This course is in Arabic (Arabic Lebanese Dialect), specifically designed for the Mena region countries. Some English specific digital marketing terms are used during the course. You can check the free course lesson in table to see an example lesson (In Ads Strategies Section).
- Is this course for Ecommerce products only?This course goes in depth for any E-commerce business, whether products or services you sell or plan to sell online. Information explained can also be used by any business wanting to grow its social media profiles or online/offline traffic, but the course is mainly for selling online products or services.
- When does the course start? Can I finish it at my own pace? Do I have lifetime access?The course lessons can be accessed after registration and payment. You can finish it at your own pace. You will have access to the course material as long as the course is live and updated (for a minimum of 1 year after registration). But it is advised to finish the course before the end of registration month, to attend the Q&A live group session.
- Does the course update with time?Yes! All courses lessons are updated. And new sections may be added whenever a major update rolls out, or whenever we want to share a new strategy or update an old one. The new sections will have a note next to them so you know that they are newly added.
- Can this be applied to dropshipping?The same exact concept applied to an E-commerce brand can be applied to dropshipping. The only difference is from where you ship the products after you receive an order (from stock or from supplier).
- Do I need to have a website?You don’t need to have a website to follow the course in general, but a number sections of the course focuses on how to connect your website to Facebook & Instagram in case you have one. This improves your targeting. Some Facebook ads objectives require having a website linked (Conversion objective). If you don’t have a website now you can skip these parts and come back to them later once needed.
- Is this for Facebook and Instagram?Yes for both Facebook and Instagram which are connected through the ads manager (Meta Ads).
- How many sessions is the course? Are they recorded or live?The course is divided to 100+ short lessons, for a total of 11+ hours training. The sessions are recorded so you can follow at your own pace. Plus, a one on one 20 mins live call with Jad where you can ask your course related questions is included in this course (You will be informed about exact day by email).
- What if I have questions about the course?A one on one 20 mins live call with Jad where you can ask your course related questions is included in this course (You will be informed about exact day by email).
- Do I receive a certificate?If you successfully complete all the quizzes (Above 70%) at the end of each section, you will receive a certificate of achievement Level 1 from digital marketing academy middle east.
- Who is the instructor?Jad El Dana, main instructor at Digital Marketing Academy Middle East (Since 2017). Click Here for more details about Jad. Or check @digitalmarketingacademy.me on Instagram.
- How can I pay for the course?After checkout, our team will contact you for payment details via Western Union/OMT/Whish/Paypal (You can pay in $, EUR or in LBP daily $ rate). You can also pay via cash pickup if you’re in Beirut Lebanon (LBP daily $ rate or USD).