Learn Practical Digital Marketing to Grow Your Business & Career
Trusted by thousands of owners and marketers across
Lebanon & the Middle East Since 2017
Trusted by thousands of owners and marketers across Lebanon & the Middle East Since 2017
Complete Training Program
All in one digital marketing training program.
1-1 Guidance
1-1 Strategy Call with Jad (Regular Value $300)
Live Group Sessions
12 Months Live Group Sessions & Webinars Access
170+ Lessons
Practical step-by-step tutorials
3 trainers
Expert Trainers each in their field
A complete 170+ lessons training program teaching step by step content, ads, website, and more — built for real-world practice. With a 1-1 strategy guidance sessions, 12 months live marketing updates & Q-A sessions.
One Time Registration - Complete Access
What's included in the complete training program?
Training outline (3-Min watch)
What you'll be able to do
Skills you'll walk away with
- Plan & Apply a clear digital marketing strategy for any business
- Make content that attracts and converts customers
- Launch your website step by step with no coding (wordpress & shopify)
- Launch and manage ad campaigns on Meta, Google & Tiktok
- Run effective influencer marketing campaigns
- Analyze ads performance and scale results
- Start email marketing campaigns that engage and convert
- Learn and apply AI tools for your marketing and content
Who is it for
Is this training for you?
- Business owners who want to scale
- Beginners preparing to launch a business
- Employees building a career in digital marketing
- Freelancers & agencies improving client results
Who isn't it for
This training is not for you if you're among:
- People looking for quick ways to make money online
- People not ready to learn and apply trainning lessons
Included: Acceleration Program
Acceleration Program is Included
To boost your learning speed, a 9-session acceleration training will get you started in the right direction to grow.
Apply to the trainings:
Our team will message you to ensure that the digital marketing training is a good fit before proceeding.
Digital Marketing Trainings
Upcoming Live Online Training: Facebook & Instagram Ads
Two Days Live Online Workshop
November 15 & 16 2026 from 7pm-9pm
Meta Ads for beginners and intermediates
Launch & Manage Facebook & Instagram Ads Yourself | Step by Step
Recording of Live Always Accessible
$95
$49
Early Bird: Registration Price Will Increase Soon
FAST-TRACK & CONDENSED TRAINING
Digital Marketing Acceleration Training
Best for Business Owners & Fast Learners
9 Condensed Practical Sessions - Everything to Start & Grow.
Each session is a 30mins-1hour practical summary covering:
Market · Content · Meta Ads · Google · Web Design · Influencers Tiktok ads · Email · SEO · Ai · SMS
$300
$145
Registration price might change any time. You can upgrade to the complete program.
DETAILED, GUIDED & ACCREDITED PROGRAM
COMPLETE DIGITAL MARKETING PROGRAM
Best for Digital Marketers & Owners Needing Guidance
• Detailed 170+ Lessons
• Acceleration Training included
• 1-1 Strategy Session
• 12 Months Group Lives
• Free Access to Webinars
• Quizzes & Certificate
Market · Content · Meta Ads · Google Ads · Web Design · Influencers · Tiktok Ads · Email · SEO · Ai · SMS (Free Bonuses: UGC database, Alibaba Blueprint)
$900
$475
One Time Payment - Complete Access
(or three payments of $167)
Limited Monthly Seats.
Which training should you choose?
- Most Business owners who like to take quick action will benefit the most from the digital marketing acceleration training: Low investment, condensed/quick practical to the point training sessions & tactics, with strategies to apply immediately to your business and increase your brand visibility and scale your online sales.
- However, if you are a complete beginner and need detailed step by step explanation from scratch (combined with theory and practical lessons), or you are a digital marketer learning from basic to advanced with a certificate of completion, the complete digital marketing program is a better fit. This program is also for people who need personal and group guidance – 1-1 strategy session and 12 months group live online sessions.
- The honest verdict: If you still aren’t sure, you can register to the acceleration training, and you can choose to upgrade anytime to the complete digital marketing program if you feel that you need it (you will only cover the registration payment difference, not a complete new payment).
1-1 Consultation Session
1hour Business Strategy Consultation Session with Jad
(Included in the complete program)
• Personalized guidance live zoom or in person session to improve your business
$300
Meet the complete program trainers
Three expert trainers in their fields
JAD DANA
Ecommerce Marketing Expert
15 Years Experience
eCommerce, Meta Ads, and business strategy expert. Managed clients & coached businesses internationally
DigitalByMoe
Google & SEO Expert
Expert in Paid Search
Specialist in Paid Google Ads (SEM) and Search Engine Optimization, driving organic and paid traffic at scale.
Ali Zack
Video Editing Expert
Video Editing Pro
Expert video editor specializing in editing high converting video content.
Others
Other Programs:
- Theory-focused lessons.
- Less Real Life Business Experience.
- Unrealistic expectations.
- No direct 1-1 guidance.
Our
Our Training Program:
- Practical lessons and strategies.
- Realistic expectations and transparent program.
- 1-1 strategy session with Jad to guide your business + 12 months group Q&A sessions.
- 9-year academy with DMA-ME and CPD UK certificates.
the LeaD Trainer
More about Jad
Jad worked with big companies like Coca Cola in Marketing, and as marketing manager for companies in the fashion, beauty and F&B industries, along with many startups through incubators.
He managed (update till today) over a million $ in ads spend and helped scale small businesses from
0 to $50 000/month.
He reached over $3 000 000 in Ecommerce sales for personal and clients businesses (Grand shoes, Sushiguide, Skin Society, Moustache, Cody USA & more)
The main lesson Jad shares is: business is hard - there is no magic road for instant online success; learning & applying will make you a better digital marketer and business owner.
170+ step by step lessons
Step-by-step lessons accessible in your personal dashboard. Track your progress, with interactive quizzes
1-on-1 strategy session with Jad
Private strategy call sessions on how to scale your business needs (valued at $400)
Live 12 months group sessions
Learn updates, ask questions, discuss challenges, and get feedback in a live group environment for 12 months.
Community & bonuses!
Access to the DMA-ME community, 400+ UGC producers database, ALIBABA complete blueprint bonus (5 hours)
What you will Learn in this Complete Training?
Introduction: What you will Learn?
Number 1 reason why your business isn’t scaling.
Watch this first: Training Outline & How to Proceed.
Marketing Key Points: Get it right before doing anything.
The 4Ps in Marketing: Before starting with ads.
SWOT: Understand your Product/Service
Market Research: Brief Competition Monitoring
Content is everything: How to make content that SELLS.
Top Social Media Content Pillars: What to post?
Social Media Pillars Useful Examples
Prepare Your Social Media Calendar (File Inside)
Product Positioning & content types: before starting content.
How to Film your Own Product Example
Make UGC videos: The best/easiest content style now (File Inside)
UGC Video 1 Received Result (NEW)
UGC Video 2 Received Result (NEW)
UGC Video 3 Voice Over Add-on (NEW)
Contract UGC: Cost Effective Strategy to Make Monthly Content
The Ideal Video Ad Structure with Example
Image Content: Images CAN SELL TOO.
AI Images Ads Generation
AI Image Ads Part 2 (NEW)
Canva Design Tutorial for Image ads
Design Important Tip
AI Logo Making & Packaging Design
Video Editing Apps: Capcut Beginner to Advanced
Session 1: Overview of all CapCut essential tools
Session 2: Captions and animated graphics
Session 3: Sound design, masking, and advanced editing techniques
Session 4: Showreel editing style, full editing tutorial, and AI editing using CapCut
Website Design: Shopify Versus WordPress & Woocommerce
How having a website can directly increase your sales?
Shopify Versus WordPress: Which no code platform one should you choose?
Website Design & Launch with WordPress (No Code Step by Step)
Details of What You Will Build
Hosting Panel Quick Tour
WordPress Dashboard Tour
Buy Your Domain Name
Install Main Theme
Page Builder & Coming Soon Page
Homepage Design
Mobile View
Simple Product Type
Customize Product Layout
Variable Product Type
Digital or Downloadable Product
Customize Shop Page – Part 1
Customize Shop Page – Part 2
Summary Overview
Product Categories
Customize Categories
About Us Page – Part 1
About & Contact Page
Shipping | Payment Method | Orders
Theme Customization
Menu Customization
Widgets Footer Customization
Website Icon
How to Build Any Page
Summary Shortcuts
Your Professional Emails
Website Ready & Themes Tips
Advanced Cart
Live Chat
Coupon Codes
Caching Speed Plugin
Advanced Filtering
Cart Abandonment Emails
Advanced Reviews
Website Maintenance
Website Design with Shopify (No Code Step by Step)
Shopify Tutorial: How to launch your website
Meta Ads: Beginner to Advanced Training.
Ads Management alone does NOT sell poor content & offer
Best UGC ADs Strategy to follow in 2026!
Boost Button Tutorial! All you need to know.
Meta Business Suite: like the boost button with extra options.
Meta Ads Manager: Starting with Structure Basics
Digital Marketing Abbreviations you need: CPM, CPC, ATC..
Get more Followers with this Meta ads Objective!
Get Sales Without needing a Website with Messages.
How to Reach the Most People at the Lowest Cost.
Get More Likes/Shares/Comments for your posts
Let People Call you on the Phone (if an Explanation is needed)
How to Get Customers Numbers/Emails for your business with Ads
Meta Pixel Connection Importance!
Connect Your Website with Meta Pixel (WordPress & Shopify)
Add these Pixel Events Tracking! Add To Cart, Purchase..
Check if the All Pixel Events are Working
Sales Website Conversion Objective: When to use it?
Understand how Meta Objectives & Audiences work
Get Sales on Your Website: Launch a Purchase Conversion Campaign.
Connect Your Product Catalog with Meta (WordPress & Shopify)
The Ad that You NEED to run daily (& Never Stop)
Audience Retargeting to Sell Faster (&More)
Lookalike Audiences: Target People LIKE your Customers (Most likely to buy)
Audiences: How to target?
Audience Targeting Tips & Tricks
Budget: Daily ads budget
Ad Placement (Facebook, Instagram, Devices..)
Ad Level Image/Video Types & Optimization Part 1
Creative Design IMPORTANT Tip
Ad Level Image/Video Types & Optimization Part 2
The Marketing Funnel: Cold, Warm, Hot Audiences
Advanced Campaign Structure: run many ads at the same time
CBO vs ABO: Adset or Campaign Budget Optmization?
Advanced Analytics & Table Customization – Part 1
Reading Advanced Meta Ads Table Analytics – Part 2
Read Sales Analytics by Age, Gender, Platform
Spy on Competitors Ads & Find Winning Content
Spy on Competition Website & Apps
Spy on Competition Ads & Website – Part 2
Spy On Competition Products Sourcing
Advanced Strategy 1: Testing Phase
Advanced Strategy 2: Scaling Ads Phase
Testing Strategy 2: Part 1 (NEW)
Testing Strategy 2: Part 2 (NEW)
Important: Don’t complicate it, do what works for you consistently
Meta Ads Manager Mobile App
Meta Ads Guidelines & Account Bans: Don’t do these.
Meta Ai Assistant & Meta Support: Help when needed.
0 to $10k Ads Strategy Tactics (In progress)
0 to $10k ads strategy tactics part 1 (NEW)
0 to $10k ads strategy tactics part 2 (NEW)
0 to $10k ads strategy tactics part 3 (NEW)
Google Ads: start an extra sales channel!
Introduction to Google Ads
Setting Up Google Ads Account
Google Ads Basics
Keywords Introduction
Keyword Planner
Match Type
Search Campaign Introduction
GA 4 and Google Ads Integration
Launching Search Ads
Launching a New Ad Group
Search Campaign Optimization
Exercise: SQR
Introduction to Shopping Campaigns
Woocommerce WordPress & Merchant Center Integration
Launch a Shopping Campaign
SEO (Search Engine Optimization)
Introduction to SEO
SEO Keywords Research
Product Page SEO
Blog Post SEO
NEW: ALIBABA BLUEPRINT TUTORIAL
What’s in this Course? And your 1 on 1 call.
Important: How to Proceed?
What is Alibaba? How to start using it.
How to Find Products You want.
Advanced Free Search Tool & Examples
The 7 Winning Product Criteria
How to find a winning product?
Finding the Best Factories /Suppliers Lesson 1 Updated
Lesson 2
Lesson 3
Let Suppliers come to you.
How much money do you need to import products?
Find $1-$5 Products
Stock | Branding or Private Label | ODM
Shipping Costs & Options to Lebanon
Shipping Companies we Recommend
Ordering Samples Process & Example
Receiving Sample Example
Bulk Ordering | Negotiating | Brand & ODM | Example
Wrap up of previous chats
Advanced Search Options
Packaging Options
Branding / Packaging Company Recommended
Testing Products before Bulk Buying
Market Research & Competition Before Buying
Pricing Methods
Brief Digital Marketing Advice
Next Steps & 1 on 1 Call
Email Marketing: connect with your audience
Email Marketing for Business
Influencer Marketing: Best Strategies
Should you work with influencers?
How to pick influencers to work with.
Influencers Advanced Strategy
Tiktok Ads Basics
Tiktok Organic Growth
Tiktok Ads Launch Basics
Top Ai Tools for business.
Top Ai Images & Video Production Tools
Chatbot Manychat Tutorial for beginners.
Marketing Tools List
Best Marketing Tools to use.
Offline Marketing You Should Not Ignore (Events, SMS, Billboard, BTL…)
Offline Marketing Channels & Strategies
How to Hire Expert & Affordable Freelancers Once Needed
Find affordable high quality online freelancers.
Your Accredited Certificate of Completion (Quizz Score Based)
Final Quizz
Schedule your 1 on 1 strategy session
1 on 1 business strategy session
Acceleration Sessions (New)
Winning Content Strategies
Training Outline: Complete Digital Marketing Training Program
The complete digital marketing training for eCommerce teaches everything you need to learn about digital marketing to improve and scale your business online. Check the training sections below.
Book a FREE 15mins call with our team to see if the complete training program is a fit.
What members of DMA-ME training programs say:
It was the most useful training I’ve ever had practically and theoretically. As a business owner, I acquired all the knowledge I needed.
Much appreciated
Reem Khaled
The explanation was so smooth and really efficient
Amena Akkad
I've taken many courses with trainers before, this training was honestly the best and most useful one, especially with the 1-1 call.
Joyce Hayfa
Full of information, very clear and now I have the knowledge about a lot of things soo thank you for your effort in this course
Dana Hammoud
The training is good and easy to understand. All the ideas have been clearly communicated and covered within the videos.
Saad Darazi
All is great.
Thank you
Irene Samia El Hayek
Very helpful tips
Nesrine Chedid
| Loved the training and the info provided are very helpful |
Mary Makadsy
It was all amazing, I really benefited a lot, especially with tips I can use right now in my job. Thank you.
Ghiwa Riman
I'm getting everything I need, thank you jad!
Kamal Terro
I have experience with many digital marketing trainers, Digital Marketing Academy was honestly the most useful to me, especially when launching our E-commerce platform.
Ahmad El Chab
Pellini
Very helpful and useful
Pamela Kayed
This is perfect
Karim Zein
Very much useful course. very clear and organized information. too much needed for our small businesses growth. Much respect and best wishes of best work always.
Regards
Haifa
Haifa Bader
A very valuable training so far. Thank you!
Maria Saad
Very interesting, easy to follow and clearly explained lessons
Chirine Haj Ali