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Learn & Apply Digital Marketing to Grow Your Business or Build Your Career - 3 Months Training Program
A complete DMA-ME certified and CPD UK accredited 3 months program with 30+ hours of training covering content, ads, website, and more — built for real-world practice. With a 1-1 strategy session, 2 live zoom group Q&A sessions, and a discussion community.
Trusted by thousands of owners and marketers across
Lebanon & the Middle East
Trusted by thousands of owners and marketers across Lebanon & the Middle East
What's included in the Complete Digital Marketing training for Ecommerce growth?
1-1 Strategy
1-1 Strategy Call with Jad (Regular Value $200)
30+ hrs
Practical step-by-step tutorials
10 year-academy
Trusted since 2016
3
Expert Trainers
Certificate
DMA-ME and CPD UK accreditation
What you'll be able to do
Skills you'll walk away with
- Plan & Apply a clear digital marketing strategy for any business
- Make better content that attracts and converts customers
- Launch and manage ad campaigns on Meta & Google
- Understand SEO and optimize websites for visibility
- Analyze performance and scale results
- Launch email marketing campaigns that engage and convert
- Apply AI and marketing tools that help you automate your business
- Grow your team by hiring cost effective people within your business
- Apply digital marketing skills to grow your business or career
Who is it for
Is this training for you?
- Business owners who want to scale
- Beginners preparing to launch a business
- Individuals building a career in digital marketing
- Freelancers & agencies improving client results
Who isn't it for
This training is not for you if you're among:
- People who think this training will make them quick millionnaires
- People not ready to commit and apply what they learn
- People who don't want to improve their business / career and results
Covered Material
What's included — structured as a complete system
Not separate topics. Everything is designed to work together for real results.
Training Options
Digital Marketing Trainings
Not separate topics. Everything is designed to work together for real growth.
Recommended
COMPLETE TRAINING
$375
regular $600 Save $225
or 2 payments of $198
30 hours + 1-on-1 session + Group (Certified)
Content · Meta Ads · Google Ads · Influencers · Web Design · Ai · & more
MENTORSHIP Program
$2,500
6-Week Program
1-on-1 Mentorship with
Jad
Build & scale your business / skills with 1-1 mentorship
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Apply to the training:
The complete training price will increase within a few days. Applications are reviewed to ensure a good fit for the training program.
1-1 Strategy
1-1 Strategy Call with Jad (Regular Value $200)
30+ hrs
Practical step-by-step tutorials
10 year-academy
Trusted since 2016
3
Expert Trainers
Certificate
DMA-ME and CPD UK accreditation
Meet the trainers
Three expert trainers in their fields
JAD DANA
Ecommerce Expert
12+ Years Experience
eCommerce, Meta Ads, and business strategy expert. Managed over $1 million in ad spend across client accounts and personal brands.
DigitalByMoe
Google & SEO Expert
Expert in Paid Search
Specialist in Paid Google Ads (SEM) and Search Engine Optimization, driving organic and paid traffic at scale.
Ali Zack
Video Editing Expert
Video Editing Pro
Expert video editor specializing in editing high converting video content.
Others
Other Training Programs:
- Theory-focused lessons.
- Unrealistic success and results expectations.
- Do-it-yourself courses with no direct access to trainers.
- Less established reputation.
Our
Our Training Program:
- Real life practice lessons and strategies for real results.
- Realistic expectations and transparent guidance.
- 1-1 strategy call with the main trainer (Jad) to guide your business strategy & group Q&A sessions.
- 10-year academy with thousands of students DMA-ME and CPD UK certificates.
Problems you're facing now
- Unsure what you're doing wrong or which step is missing
- Stuck in trial and error across many businesses
- Confused by contradictory tools and strategy advices online
After completing the training
- Clear step-by-step digital marketing system and personalized strategy to follow
- Ability to launch campaigns, websites, and content yourself
- Confidence to improve your business or build your career
Meet the trainers
More about Jad
Jad worked with big companies like Coca Cola in Marketing, and as marketing manager for companies in the fashion, beauty and F&B industries, along with many startups through incubators.
He managed over over a million $ in Meta ads spend and scaled small businesses from 0 to $50 000/month, and his ecommerce businesses from $500 to $300 000 revenue (at $1000/day). He reached over $3 000 000 in Ecommerce sales for personal and clients businesses.
30+ hrs on-demand video trainings
Step-by-step lessons always accessible in your dashboard (at least 3 years) with updated sections upon need
1-on-1 strategy session with Jad!
Private strategy call on how to apply the training to your specific business needs (valued at $200)
Live private group Q&A sessions
Ask questions, discuss challenges, and get feedback in a live group environment in 3 live group sessions.
Community & resources
Access to the DMA community (Facebook/WhatsApp), 300+ UGC producers platform, and resources contacts
Extra bonuses
What else is included
300+ UGC Producers Access
A list of content producers for your business
DMA-ME certificate
CPD UK accredited certificate.
1 ON 1 SESSION
Private 1-1 30mins Strategy Call with Jad
Alibaba Blueprint
5 hours step by step training to add or launch your own product and brand
Got Questions before deciding to proceed? Book a FREE 15mins 1-1 call with our team.
What Students Say شهادات تلاميذ
It was the most useful training I’ve ever had practically and theoretically. As a business owner, I acquired all the knowledge I needed.
Much appreciated
Reem Khaled
The explanation was so smooth and really efficient
Amena Akkad
I've taken many courses with trainers before, this training was honestly the best and most useful one, especially with the 1-1 call.
Joyce Hayfa
Full of information, very clear and now I have the knowledge about a lot of things soo thank you for your effort in this course
Dana Hammoud
The training is good and easy to understand. All the ideas have been clearly communicated and covered within the videos.
Saad Darazi
All is great.
Thank you
Irene Samia El Hayek
Very helpful tips
Nesrine Chedid
| Loved the training and the info provided are very helpful |
Mary Makadsy
It was all amazing, I really benefited a lot, especially with tips I can use right now in my job. Thank you.
Ghiwa Riman
I'm getting everything I need, thank you jad!
Kamal Terro
I have experience with many digital marketing trainers, Digital Marketing Academy was honestly the most useful to me, especially when launching our E-commerce platform.
Ahmad El Chab
Pellini
Very helpful and useful
Pamela Kayed
This is perfect
Karim Zein
Very much useful course. very clear and organized information. too much needed for our small businesses growth. Much respect and best wishes of best work always.
Regards
Haifa
Haifa Bader
A very valuable training so far. Thank you!
Maria Saad
Very interesting, easy to follow and clearly explained lessons
Chirine Haj Ali
Complete Digital Marketing Training for Ecommerce: Syllabus
The complete internationally accredited digital marketing training for eCommerce teaches everything you need to know about digital marketing to improve and scale your business online. Check the training sections below.
What you will Learn in this Complete Training?
Introduction: What you will Learn?
Number 1 reason why your business isn’t scaling.
Marketing Key Points: Get it right before doing anything.
The 4Ps in Marketing: Before starting with ads.
SWOT: Understand your Product/Service
Market Research: Brief Competition Monitoring
Content is everything: How to make content that SELLS.
Top Social Media Content Pillars: What to post?
Social Media Pillars Useful Examples
Prepare Your Social Media Calendar (File Inside)
Product Positioning & content types: before starting content.
How to Film your Own Product Example
Make UGC videos: The best/easiest content style now (File Inside)
UGC Video 1 Received Result (NEW)
UGC Video 2 Received Result (NEW)
UGC Video 3 Voice Over Add-on (NEW)
Contract UGC: Cost Effective Strategy to Make Monthly Content
The Ideal Video Ad Structure with Example
Image Content: Images CAN SELL TOO.
AI Images Ads Generation
AI Image Ads Part 2 (NEW)
Canva Design Tutorial for Image ads
Design Important Tip
AI Logo Making & Packaging Design
Video Editing Apps: Capcut Beginner to Advanced
Session 1: Overview of all CapCut essential tools
Session 2: Captions and animated graphics
Session 3: Sound design, masking, and advanced editing techniques
Session 4: Showreel editing style, full editing tutorial, and AI editing using CapCut
Website Design: Shopify Versus WordPress & Woocommerce
How having a website can directly increase your sales?
Shopify Versus WordPress: Which no code platform one should you choose?
Website Design & Launch with WordPress (No Code Step by Step)
Details of What You Will Build
Hosting Panel Quick Tour
WordPress Dashboard Tour
Buy Your Domain Name
Install Main Theme
Page Builder & Coming Soon Page
Homepage Design
Mobile View
Simple Product Type
Customize Product Layout
Variable Product Type
Digital or Downloadable Product
Customize Shop Page – Part 1
Customize Shop Page – Part 2
Summary Overview
Product Categories
Customize Categories
About Us Page – Part 1
About & Contact Page
Shipping | Payment Method | Orders
Theme Customization
Menu Customization
Widgets Footer Customization
Website Icon
How to Build Any Page
Summary Shortcuts
Your Professional Emails
Website Ready & Themes Tips
Advanced Cart
Live Chat
Coupon Codes
Caching Speed Plugin
Advanced Filtering
Cart Abandonment Emails
Advanced Reviews
Website Maintenance
Website Design with Shopify (No Code Step by Step)
Shopify Tutorial: How to launch your website
Meta Ads: Beginner to Advanced Training.
Ads Management alone does NOT sell poor content & offer
Best UGC ADs Strategy to follow in 2026!
Boost Button Tutorial! All you need to know.
Meta Business Suite: like the boost button with extra options.
Meta Ads Manager: Starting with Structure Basics
Digital Marketing Abbreviations you need: CPM, CPC, ATC..
Get more Followers with this Meta ads Objective!
Get Sales Without needing a Website with Messages.
How to Reach the Most People at the Lowest Cost.
Get More Likes/Shares/Comments for your posts
Let People Call you on the Phone (if an Explanation is needed)
How to Get Customers Numbers/Emails for your business with Ads
Meta Pixel Connection Importance!
Connect Your Website with Meta Pixel (WordPress & Shopify)
Add these Pixel Events Tracking! Add To Cart, Purchase..
Check if the All Pixel Events are Working
Sales Website Conversion Objective: When to use it?
Understand how Meta Objectives & Audiences work
Get Sales on Your Website: Launch a Purchase Conversion Campaign.
Connect Your Product Catalog with Meta (WordPress & Shopify)
The Ad that You NEED to run daily (& Never Stop)
Audience Retargeting to Sell Faster (&More)
Lookalike Audiences: Target People LIKE your Customers (Most likely to buy)
Audiences: How to target?
Audience Targeting Tips & Tricks
Budget: Daily ads budget
Ad Placement (Facebook, Instagram, Devices..)
Ad Level Image/Video Types & Optimization Part 1
Creative Design IMPORTANT Tip
Ad Level Image/Video Types & Optimization Part 2
The Marketing Funnel: Cold, Warm, Hot Audiences
Advanced Campaign Structure: run many ads at the same time
CBO vs ABO: Adset or Campaign Budget Optmization?
Advanced Analytics & Table Customization – Part 1
Reading Advanced Meta Ads Table Analytics – Part 2
Read Sales Analytics by Age, Gender, Platform
Spy on Competitors Ads & Find Winning Content
Spy on Competition Website & Apps
Spy on Competition Ads & Website – Part 2
Spy On Competition Products Sourcing
Advanced Strategy 1: Testing Phase
Advanced Strategy 2: Scaling Ads Phase
Testing Strategy 2: Part 1 (NEW)
Testing Strategy 2: Part 2 (NEW)
Important: Don’t complicate it, do what works for you consistently
Meta Ads Manager Mobile App
Meta Ads Guidelines & Account Bans: Don’t do these.
Meta Ai Assistant & Meta Support: Help when needed.
0 to $10k Ads Strategy Tactics (In progress)
0 to $10k ads strategy tactics part 1 (NEW)
0 to $10k ads strategy tactics part 2 (NEW)
0 to $10k ads strategy tactics part 3 (NEW)
Google Ads: start an extra sales channel!
Introduction to Google Ads
Setting Up Google Ads Account
Google Ads Basics
Keywords Introduction
Keyword Planner
Match Type
Search Campaign Introduction
GA 4 and Google Ads Integration
Launching Search Ads
Launching a New Ad Group
Search Campaign Optimization
Exercise: SQR
Introduction to Shopping Campaigns
Woocommerce WordPress & Merchant Center Integration
Launch a Shopping Campaign
SEO (Search Engine Optimization)
Introduction to SEO
SEO Keywords Research
Product Page SEO
Blog Post SEO
Influencer Marketing: Best Strategies
Should you work with influencers?
How to pick influencers to work with.
Influencers Advanced Strategy
Tiktok Ads Basics
Tiktok Organic Growth
Tiktok Ads Launch Basics
Email Marketing: connect with your audience
Why use email marketing?
How to build your email list.
Best platforms to start with & campaigns types.
Top Ai Tools for business.
Top Ai Images & Video Production Tools
Chatbot Manychat Tutorial for beginners.
Marketing Tools List
Best Marketing Tools to use.
Offline Marketing You Should Not Ignore (Events, SMS, Billboard, BTL…)
Offline Marketing Channels & Strategies
How to Hire Expert & Affordable Freelancers Once Needed
Find affordable high quality online freelancers.
Your Accredited Certificate of Completion (Quizz Score Based)
Final Quizz
Schedule your 1 on 1 strategy session
1 on 1 business strategy session
Group Q&A Dates