Facebook & Instagram Ads: Complete Beginner to Advanced Course


The course is now closed and will open within a month. Add email below to be notified once open for registration at the discounted price.

Learn at your own pace with 11+hours online recorded sessions lifetime access + Live Q&A group session at the end of the month.

The only course you will need to learn how to run Facebook and Instagram Ads from A to Z, for different types of businesses, with a focus on Ecommerce Products and Services sold online. This course is a complete multiple hours of online recorded sessions + Live Q&A group session at the end of the month. No theory, all practice: strategy and execution. With a quiz and certificate of completion.

Live session will be scheduled end of registration month.

What you will learn:

  • What are Facebook ads? How do they work?
  • Making a business manager and advertising account.
  • Ads structure and overview.
  • How to set up your pixel for tracking (using wordpress and woocommerce + guidelines for shopify provided).
  • How to set up your product or service catalog.
  • Setup google UTMS tracking.
  • Targeting specific audiences.
  • Custom audiences.
  • Retargeting ads through pixel and custom audiences.
  • IOS14 privacy compliance and tracking improvement.
  • How to set up google analytics and google search console.
  • How to comply with Facebook ads policies.
  • Advanced funnel targeting: Cold, Warm and Hot audiences.
  • Metric explanation and table customization (CPM, CPC, CTR, CPA..)
  • Ads testing and analysis.
  • Ads optimization and scaling.
  • Different options to produce winning content creatives for your product/service (images and video ads).
  • Copywriting basics and best practices.
  • Spy on competitors ads and targeting.
  • And much more.

After taking the course you will be able to:

  • Run your own Facebook and Instagram ads for Ecommerce the right way on your own.
  • Have more control and targeting options than using the boost button, and lower ads costs.
  • Better reach your target audience to generate more sales.
  • Know what type of creatives (images, videos) to use in your ads for best results
  • Understand how to analyze your ads results and fix poor performance ads
  • Better track your ads results after IOS14 update and know where most of your sales are coming from
  • Understand all digital marketing metrics (CTR, CPM, CPA…) to know how to read and improve your results
  • Retarget your profile or website visitors to remind them to buy from you or follow you
  • Run better ads and achieve better results in general for your business or any Ecommerce business
  • Target people anywhere in the Mena region and know how to convert them to customers
  • Scale winning ads to achieve high volume sales
  • And much more

Instructor: Jad El Dana. Click here for info about the instructor.

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Who is this course for? And for which levels?
This course is for anyone who wants to learn how to run Facebook and Instagram ads from A to Z, to sell products or services online. It is made for both Beginners and Advanced levels. Everything is explained step by step so anyone experienced or not can follow.

Is this course in Arabic or English?
This course is in Arabic (Arabic Lebanese), specifically designed for the Mena region countries. Some English specific digital marketing terms are used during the course.

Is this course for Ecommerce products only?

This course goes in depth for any E-commerce business, whether products or services you sell or plan to sell online. It is also for any business wanting to grow its social media profiles or online/offline traffic.

When does the course start? Can I finish it at my own pace? Do I have lifetime access?

Course is now open. Registration opens every couple of months. You can buy the course and finish it at your own pace (but at a higher price than now). Yes you will have website lifetime access of the course material, for a minimum of 1 year. But it is advised to finish the course within a month, to benefit from the Q&A live session.

Can this be applied to dropshipping?

The same exact concept applied to an E-commerce brand can be applied to dropshipping. The only difference is from where you ship the products after you receive an order (from stock or from supplier).

Do I need to have a website?

No you don’t, but a part of the course focuses on how to connect your website to Facebook & Instagram in case you have one. If you don’t you can skip these parts, but it is advised to have a website in the long term for better Facebook and Instagram ads optimization and results.

Which website platform will be used to connect our website?

For pixel and website connections, wordpress+woocommerce will be mainly used, but you will be provided with step by step guidelines in case you use shopify as well for the connection section.

Is this for Facebook and Instagram?

Yes for both Facebook and Instagram which are connected through the ads manager.

How many sessions is the course?

The course is 5+ hours online recorded sessions. You can complete it at your own pace. It is divided to multiple segments to explain each point. Plus a live Q&A session at the end of the month.

Do I receive a certificate?

If you successfully complete all the quizzes, at the end of the course, you will receive a certificate of completion.

Who is the instructor?

Jad El Dana, founder of Digital Marketing Academy Middle East (Since 2017). Click Here for more details about the instructor. Or check @digitalmarketingacademy.me on Instagram.

Payment Details

How can I Pay?

After the add to cart and checkout, our team will contact you for payment details via OMT/Western Union if you choose this option (You can pay in $, EUR or in LBP daily $ rate). You can also pay via cash on delivery if you’re in Lebanon (LBP daily $ rate or USD). Paypal is also available for online checkout. 

What is the $ rate if I’m in Lebanon?

The daily $ rate applies. The course is discounted to the minimum price in this early bird launch for everyone to have access globally and in the Mena region specifically. 

Open chat
Get this course in May to access the bonus Live Q&A session. Message us if you have any questions.